Ojai Rain Gutters
about the project:
Ojai Rain Gutters is a licensed local company offering seamless rain gutter installation and repair throughout the Ojai Valley, Ventura and Santa Barbara counties. They came to me looking for Brand Identity Design and a new website design for their growing gutter business. They wanted clients to contact them for new project inquiries with ease knowing they could trust their quality service and quick response time. A well-branded business and new website was the answer that would drive more traffic and gain more clientele.
For brand identity, we wanted to create something minimal, yet refined with a cool factor. We chose a cool-toned, blue and grey color palette to represent “water” which is the main part of the business. Typography selections were made to establish a strong, masculine vibe and a vector-drawn “gutter” was added to bring a more personal touch to the brand as a whole.
