graphic design & tee production

about the project:

Kariella is a womens boutique with two store locations in Ojai and Ventura. Amara Bessa (store owner) approached me to help create some 70’s inspired graphics for her exclusive “ Amara x Kariella” line. With design direction from Amara, I created graphics with groovy hippie vibe and colors reminiscent of the 70’s like golden mustard and rust. The crochet embroidery on the rainbow tees adds a special touch to the graphics making them her best sellers.

In addition to creating the graphics I also helped source and manage the production process in downtown LA.